In the winter of 2010-2011, the HEMA, a popular dutch department store, advertises very cheap products with the question ‘What can you buy for €.. these days’ (Wat koop je nog voor €..?) I have tried to answer this question. I don’t know if I got it right, I was only guessing. Unfortunately HEMA didn’t respond to my guesses.
For example, in the first picture, HEMA asks what you can still buy for €5,- and shows reading glasses. My thought was that if you can sell those for that price someone along the line must be losing, so I guessed; ‘Euh, Child Labour?’
In the second picture I thought the answer to €4,- tights could be maybe: ‘Modern slavery?’
The third Picture with the sandwich, advertises one ounce of roast beef so I figured it must have
something to do with: ‘Bio Industry?’